Handbook of Social Media Management

In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications,yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media.

Handbook of Social Media Management
Value Chain and Business Models in Changing Media Markets
Series: Media Business and Innovation

Friedrichsen, Mike; Mühl-Benninghaus, Wolfgang (Eds.)
2014, IX, 880 p. 174 illus., 47 illus. in color.
Springer Verlag
ISBN 978-3-642-28896-8
Preis: 213,95 Euro

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